FirstChoice Holiday Your First Choice for Value

As one of the UK’s leading tour operators FirstChoice Holiday have thousands of package deals available. The award winning FirstChoice Holiday website has online booking functionality to save you time and money online. In a few simple steps you can quickly book your next break completely online from First Choice saving £20 per person. Now ordering a last minute holiday deal is easier than ever. With thousands of holidays to hundreds of resorts.

It does not matter if you are leaving tomorrow or looking for something within the next six months, their easy search facility retrieves the latest deals. Whats more customers who complete their booking online get an automatic discount of £40 per couple. The simplicity of their website means that you can book online in just a few minutes.

Your booking is fully customisable with options including flight times, upgrades, room types, prebooking of flight seating and car hire. First Choice is a leading European leisure travel company comprising mainstream and specialist tour operations as well as travel retail and aviation businesses. The business was formed in 1973 and for many years traded as Owners Abroad PLC.

In 1994 the company was restructured and rebranded as First Choice. In 1998 they acquired two key UK tour operators, the Unijet Travel Group and Hayes & Jarvis. In the same year, other acquisitions included Bakers Dolphin and Intatravel and an initial stake in Holiday Hypermarkets, the travel superstores.
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